Hertford Taxi Booking is a professional taxi and private hire service operating across Hertford, Ware, and all Hertfordshire areas. We are the data controller responsible for your personal information collected through this website.

Information You Provide Directly:

• Full name and contact details
• Email address and phone number
• Pickup and drop-off addresses
• Flight details (for airport transfers)
• Number of passengers and luggage
• Payment information (processed securely — we never store full card details)
• Any notes or messages in your booking request

Information Collected Automatically:

• IP address and browser type
• Pages visited on our website
• Date, time and duration of your visit
• Referring website and device type
• Google Analytics usage data (anonymous)

We use your personal information only for legitimate business purposes:

• Process and confirm your taxi booking
• Contact you with booking confirmation and driver details
• Send estimated arrival times and real-time updates
• Process payments for completed journeys
• Respond to your enquiries and customer service requests
• Send booking reminders where you have requested this
• Improve our website and services based on usage data
• Comply with UK legal and regulatory obligations
• Prevent fraud and ensure the safety of our service

We process your personal data under the following lawful bases as defined by UK GDPR:

We do not sell your personal information to any third parties.

We may share your information only with:

• Taxi Drivers: Your pickup address and contact number are shared with your assigned driver to complete your journey
• Payment Processors: Secure payment partners who process card transactions (they do not store your full card details)
• Google Analytics: Anonymous usage statistics to help us improve our website
• Legal Authorities: Where required by law, court order, or to protect our legal rights
• Business Transfers: If our business is sold or merged, your data may transfer to the new owner under the same protections

All third parties are contractually required to handle your data securely and in accordance with UK data protection law.

Our website uses cookies to improve your browsing experience. Cookies are small text files stored on your device when you visit our website.

• Essential Cookies: Required for the website and booking form to function correctly
• Analytics Cookies: Google Analytics — helps us understand how visitors use our site (anonymous data only)
• Preference Cookies: Remember your settings and preferences between visits
• Marketing Cookies: Used by Google to display relevant advertisements

You can control and delete cookies through your browser settings. Please note that disabling cookies may affect some functionality of our website and booking system. For more information visit www.aboutcookies.org

• Booking Records: 7 years — required for HMRC tax and accounting purposes
• Customer Enquiries: 2 years after your last contact with us
• Marketing Preferences: Until you unsubscribe or request deletion
• Website Analytics: 26 months — as set by Google Analytics default

After these retention periods, your personal data is securely deleted or fully anonymised.

You have the following rights regarding your personal data. To exercise any right, contact us at contact@hertfordtaxibooking.com — we will respond within 30 days.

We take the security of your personal data seriously and implement appropriate technical and organisational measures including:

• Secure HTTPS encryption on all pages of our website
• Secure payment processing — we never store full card details on our servers
• Password-protected systems with strictly limited staff access
• Regular security reviews of our website and data systems

No method of data transmission over the internet is 100% secure. If you believe your data may have been compromised, please contact us immediately on 01992 919456.

Our website may contain links to third-party websites including Google Maps, social media platforms, and partner sites. We are not responsible for the privacy practices of these external websites and recommend you read their individual privacy policies before providing any personal information.

Our taxi services and website are not directed at children under the age of 16. We do not knowingly collect personal data from anyone under 16 years of age. If you believe we have inadvertently collected data from a child, please contact us immediately and we will delete it promptly.

We may update this Privacy Policy from time to time to reflect changes in our practices or UK data protection law. We will notify you of significant changes by updating the “Last Updated” date at the top of this page. Continued use of our website or services after any changes constitutes your acceptance of the updated Privacy Policy.

We would greatly appreciate the opportunity to resolve your concerns. Please reach out to us at contact@hertfordtaxibooking.com